It is a wise idea to interview different financial planners to see who may be the best fit for your needs and who supports your values and principles. Below are key topics you should discuss and what you should be looking for in a response. An interview checklist is also available in the link below to help guide you while you are interviewing and evaluating financial planners.

How Much Experience Should They Have?

Finding out how long the planner has been in practice and the number and types of companies with which he or she has been associated with helps you evaluate their expertise. Ask the planner to briefly describe his or her work experience and how it relates to the current practice. It’s best to choose a financial planner who has a minimum of 5 years of experience in counseling individuals on their financial needs. If you are receiving investment advice, it is advisable to work with someone who has been an advisor through at least one recession or down stock market.

What Qualifications Should They Have?

The term “financial planner” is used by many financial professionals (and many non-professionals). Ask the planner what qualifies him or her to offer financial planning advice and whether he holds a financial planning designation such as the Certified Financial Planner™ (CFP®) or Chartered Financial Analyst marks. Look for a planner who has proven experience in financial planning topics such as insurance, tax planning, investments, estate planning or retirement planning. These professional designations show dedication to the profession and the ability to pass detailed examinations. Determine what steps the planner takes to stay current with changes and developments in the financial planning field. If the planner holds a financial planning designation or licenses, check on his or her background with the NASD, the SEC , FINRA or other relevant professional organizations.

What Services Do They Offer?

The services a financial planner offers depend on a number of factors including credentials, licenses and areas of expertise. Financial planners cannot offer insurance or securities products such as mutual funds or stocks without the proper licenses, or give investment advice unless registered with state or federal authorities. Some planners offer financial planning advice on a range of topics but are not licensed and do not offer financial products. Others may provide advice only in specific areas such as estate planning or on tax matters.

Are They Independent or Financial Product Sponsors?/ Are They a Fiduciary?

Getting financial advice from financial product sponsors is like asking a car salesman whether you should buy a car – the answer is always yes! Product sponsors include stock brokerage firms (discount and full service), insurance companies, and banks. If they are a fiduciary, they are required to advise you based on what’s in your best interest, not theirs (earning a larger commission). Ask the financial planner about the type of clients and financial situations he or she typically likes to work with. Some planners prefer to develop one plan by bringing together all of your financial goals. Others provide advice on specific areas as needed. Make sure the planner’s viewpoint on investing is not too cautious or overly aggressive for you. Some planners require you to have a certain net worth before offering services. Find out if the planner will carry out the financial recommendations developed for you or if you must go elsewhere to do so.

Who Will You Be Working With?

The financial planner may work with you solely or have others in the office assist him or her. You may want to meet everyone who will be working with you. If the planner works with professionals outside his own practice (such as attorneys, insurance agents or tax specialists) to develop or carry out financial planning recommendations, get a list of their names to check on their backgrounds.

How Do They Make Money?

As part of your financial planning agreement, the financial planner should clearly tell you in writing how he or she will be paid for the services to be provided. Planners can be paid in several ways:

  • A salary paid by the company for which the planner works. The planner’s employer receives payment from you or others, either in fees or commissions, in order to pay the planner’s salary.
  • Fees based on an hourly rate, a flat rate, or on a percentage of your assets and/or income. An advisor is fee-only if this is the only way they make money so no commissions or kickbacks can be received.
  • Commissions paid by a third party from the products sold to you to carry out the financial planning recommendations. Commissions are usually a percentage of the amount you invest in a product. Be aware, advisors working off commissions could advise that you invest in a product eve if it’s not in your best interest so that they can earn a commission.
  • A combination of fees and commissions whereby fees are charged for the amount of work done to develop financial planning recommendations and commissions are received from any products sold. In addition, some planners may offset some portion of the fees you pay if they receive commissions for carrying out their recommendations. This an be sometimes called fee-based because an advisor receives fees and commissions.

How Much Can You Expect to Pay?

While the amount you pay the planner will depend on your particular needs, the financial planner should be able to provide you with an estimate of possible costs based on the work to be performed. Such costs would include the planner’s hourly rates or flat fees or the percentage he would receive as commission on products you may purchase as part of the financial planning recommendations. This can vary based on the advisor, location, and the complexity of your financial planning needs.

How Are They Licensed?

Many financial planners offer advice in securities or insurance when they are not licensed in these areas. Some states do not require licensing but consumers should insist that their advisor be properly regulated and licensed. Licensed persons must pass examinations and have many hours of continuing education annually. However, some licensed advisors are merely salesmen in an advisor’s suit. Ask the planner to provide you with a description of her conflicts of interest in writing. For example, financial planners who are employees of banks, insurance companies or investment firms often favor their own company products, even when they’re less competitive. The planner may also have relationships or partnerships that should be disclosed to you, such as business he or she receives for referring you to an insurance agent, stockbroker, accountant or attorney for implementation of planning suggestions.

Have They Ever Been Publicly Disciplined for Any Unlawful or Unethical Actions In Their Professional Career?

Several government and professional regulatory organizations, such as the National Association of Securities Dealers, your state insurance and securities departments, and the CFP Board keep records on the disciplinary history of financial planners and advisers. Ask what organizations the planner is regulated by, and contact these groups to conduct a background check. All financial planners who have registered as investment advisers with the Securities and Exchange Commission or state securities agencies, or who are associated with a company that is registered as an investment adviser, must be able to provide you with a disclosure form called Form ADV or the state equivalent of that form. Many financial planners do not hold securities or insurance licenses. By conducting this additional research, you can potentially protect yourself from having your hard earned
money stolen from an unscrupulous “advisor”.

Get It In Writing

Ask the planner to provide you with a written agreement that details the services that will be provided. Keep this document in your files for future reference.

Now that you have an understanding of what to look for when interviewing a potential financial advisor, download our interview checklist to help guide you while you are interviewing and evaluating financial planners.